Aquafresh: 0800 028 1074

Contact Aquafresh UK on freephone 0800 028 1074. If phoning from Ireland, call this number instead: (Ireland) 1800-508-666.

If you’d prefer to address Aquafresh UK in writing, email them on customer.relations@gsk.com or write to Aquafresh c/o GlaxoSmithKline, 980 Great West Road, Brentford, Middlesex, TW8 9GS.

About Aquafresh

Captain Aquafresh

Aquafresh is a brand of toothpaste by the GlaxoSmithKline (GSK) group of companies, most notable for its tripple-coloured paste.

The paste comes out in streaks of red, white and blue; creating convenient association between Captain Aquafresh (pictured above) and Captain America / the Stars & Stripes of the American flag, the colours of the British Union Jack flag, the Australian flag, the French flag, the Russian flag and numerous other countries; therefore probably seen as appealing to our patriotic/tribal/traditional side in order to inspire consumer loyalty to the brand.

In national flags: red represents passion, white represents purity/honesty, and blue represents trust/security/reliability – all very motivational, encouraging & reassuring concepts. Meanwhile, in Aquafresh toothpaste, the white paste is meant to be especially good for the teeth, the blue for the breath, and the red for the gums, according to marketing claims.